About ABIAZIEM, FORTUNE UGOCHUKWU
Lecturer III|B.Sc.(Marketing), MBA (Business Administration)
School
SCHOOL OF MANAGEMENT STUDIES
Department
Marketing
Programme
National Diploma & Higher National Diploma
Research Interest
Marketing Management ,Marketing Research, Consumer Behaviour
Teaching Areas
Marketing Environment, Consumer Behaviour, Marketing of Financial Services, Marketing Management, Marketing Research, Research Methodology, Distribution and Logistics Management
Selected Publications
Abiaziem, F.U. and Okwara, C. C. (2017) The impact of Cooperative Societies on the advancement of marketing activities in Ogun State. Journal of Management and Corporate Governance. 9(3) 57-75
Amori, M.O. and Abiaziem, F. U.(2016) The effect of employer employee relationship on employee job satisfaction International Journal of Management Sciences and Humanities (LASPOTEH) 4(2) 39-55
Abiaziem, F. U., Aliu, A. A. and Abiala, A. A. (2015). Direct Marketing strategies and customer loyalty in the Nigerian banking sector. International Journal of Management and Technology 1(1) 324-336
Conferences Attended
Abiaziem, F. U. and Ifeanyi, E. C. An Evaluation of Product Quality on Consumer Satisfaction. -A Study of Cadbury Plc. (A paper presented at the 1st International Conference of Federal Polytechnic, Ilaro, Ogun State, 2018).
Abiaziem, F. U. and Ukachukwu, M. C. The Effect of Agripneuship on the growth of SMEs in Ado Odo Ota .(A paper presented at the 11th School of Management Studies Annual National Conference 2017)
Abiaziem, F. U. The Effect of Network Marketing on Economic Growth and Development of SMEs in Ibadan. (A paper presented at the 5th ASUP National Conference 2016)
Abiaziem, F.U., Uhiara, C. A. and Nwogu, K. B. The impact of Corporate Social Responsibility on the Image and Reputation of Telecommunications Companies in Nigeria. (A paper presented at the 1st International Management Science Research Conference Ghana, 2015)
Abiaziem, F. U., Aliu, A. A. and Abiala, A. F. Direct Marketing Strategies and Customer Loyalty in Nigerian Banking Sector. (A paper presented at the 1st International Management Science Conference Ghana, 2015)
Aliu, A. A., Abiaziem, F. U. and Abiala, A. F. Relational analysis of Marketing environmental factors and performance of SMEs. (A paper presented at ASUP Zone C, National Conference, Ilaro, 2015)
Summary of Profile
Fortune Ugochukwu Abiaziem holds a B.Sc degree in Marketing and an MBA in Financial Management from Imo State University and Lagos State University respectively. He has over 14years cognate experience in Marketing, Research and Customer Service having worked with two major commercial banks (UBA and Stanbic IBTC) and a renowned Consulting firm, -1st Degree Consulting as Business Manager. He joined the services of Federal Polytechnic Ilaro in 2014 as a Lecturer in the Department of Marketing. He is a member of National Institute of Marketing of Nigeria (NIMN) and Institute of Business Strategy (IBS). Recently, he authored two books: Business and Marketing Environment and Unlocking Your Entrepreneurial Ideas – a tool kit for youth empowerment and emancipation. He has presented scholarly articles locally and internationally. He is a motivational speaker, life coach, consultant and married with three adorable children.
CURRICULUM VITAE